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Latest Analysis

US Large Cars Sales Analysis | May 2020

For May 2020, we see a steep decline for this segment across the board. We have written about the decline of the car segment in general compared to SUVs as American consumers' tastes have changed. You can learn more about our analysis here. This large car segment has seen low...

US Midsize Cars Sales Analysis | May 2020

We witness a large and steep decline in this segment compared to last year's numbers. Numbers are down up to 40% compared to last year. For May 2020, Toyota outsold everyone else in the midsize car segment with 21,182 Toyota Camry...

US Compact Cars Sales Analysis | May 2020

In this month's analysis, we see an overall decline for the whole segment with no one achieving better sales compared to last year. The Honda Civic takes the top spot in the compact car segment with 27,244 vehicles sold in May. Second up we see the Toyota Corolla

US Midsize Crossover/SUVs Sales Analysis | May 2020

In the midsize crossover/SUV segment, this segment sold 83,308 vehicles in total with a 15% drop in sales compared to May 2019. The Honda Pilot leads this class in May with 12,227 vehicles sold with numbers comparable to last year with only a 2% in sales. Next up i...

2020 Q1 Automotive Special Report: COVID-19

COVID-19 cuts the automotive industry deep. Coronavirus has led auto sales down across the board. Production hits and vehicle assembly plants being closed have left the industry down.

SUV vs Cars Sales Analysis

It is a known fact that the automotive industry has shifted their time and resources to produce more and more SUV models compared to cars. To demonstrate this, we can look at some automotive brands and their strategies. Ford has taken the very prestigious Mustang brand name and has an up and comi...

Toyota Supra GR Sales Analysis vs. Toyota 86 and Subaru BRZ

In today’s analysis, I wanted to see how well the new Supra sold. In order to do that, we need a few vehicles to benchmark it’s sales off in order to establish a baseline. To establish comparison figures, I will be comparing the Toyota Supra sales to the Toyota 86 and Subaru BRZ. Now, this may no...